Press Release


Bindi becomes the newest trend to celebrate International Women’s day

Women all around the world unite to celebrate womanhood with Bindi

March 4th, 2016 (San Francisco, Calif.) — This International Women’s Day, on March 8th, women around the world will be celebrating womanhood by sporting Bindi, regardless of their ethnicity and cultural backgrounds.

Bindi is a small, ornamental dot applied to the forehead. The word Bindi is derived from Sanskrit word “Bindu”, which means the point around which the creation of the universe begins. Women have always been the central anchor holding the families together. A woman signifies the strength, the beauty, the elegance and the power. The bindi represents all of these qualities perfectly. “That is why it made so much sense to celebrate the women’s day wearing Bindi.” Says Sailee Raje, founder and CEO of EthnicThread app who first came up with this idea. She further says, “Bindis are Bold and Beautiful. They are very easy to apply or draw on your body like a small, elegant tattoo. It’s an incredible simple and fun way for women to sport it on the women’s day and unitedly celebrate the pride of being a woman.”

Not just the women, but even the men are encouraged to wear bindi to celebrate the women in their lives. Although the roots of Bindi traditions are in ancient India, Ethnic Thread doesn’t want to let this event be associated with any particular religion. If for any reason, someone cannot wear a bindi on forehead, they can get creative by wearing it on other visible parts of the body. It’s all about proudly celebrating women’s dignity. Lately there have been a lot of voices about cultural appropriation mostly around westerners wearing bindis as fashion. EthnicThread believes that by starting a trend to wear Bindis respectfully on women’s day to celebrate womanhood will help spread the grandeur and significance of Bindis in the global community.

So this Women’s Day, March 8th, embrace the creative power of the female. You can post your bindilicious looks on social media using #Bindilicious hashtag. . Have a #Bindilicious women’s day!

About EthnicThread: EthnicThread is an app, headquartered in the U.S, which focuses on ethnic fashion and talent for women around the world. Users can sell, buy or rent their pre-loved couture, thus encouraging thoughtful fashion. Users can also register their talents like, hair, skin, art, design, modeling and blogging on the app, and build a strong community.