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69 years ago, two nations were born. Two beautiful gorgeous nations, pieces of a jigsaw really, and much the same people both places. Today we celebrate their days. Independence - after a long toil in hardship deserves to be celebrated. Wishing all the desis out there a lovely Independence day!   And let's pray, hope and work for peace through…

I firmly believe that however gorgeous a saree is, it's the blouse that makes or breaks it. A beautiful saree with a dowdy blosue will totally kill the show, whereas a plain saree with a glam blouse with totally give your image a complete change. playing around with prints, fabrics, and patterns will definitely make your blouse really look classy.…

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Friends and red lipstick! The struggle is so real. Blessed are the girls who have real friends. A friend is someone who can just easily point out that you're looking fat, and you won't kill her. They are the ones you turn to when your family just doesn't understand you, and they are the ones you love forever! Oh and…

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Every festive season, that's the very first question we are inundated with - what to wear! And when we open our closets, obviously, we have NOTHING to wear! As always, EthnicThread runs to your rescue with a lookbook. And so, here is our Rakhi 2016 look book. Have a look at all these lovely fashions, all available on the app…

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With Rakhi coming up soon, we need all the rakhis we can round up on the app. We already have some gorgeous handmade rakhis up for grabs, but you see we definitely have more brothers! Let's all list all the rakhis possible under the Jewellery tab and see your beautiful rakhis online! And let's not forget those beautiful sisters in…

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Possible the most awaited for post for the wedding series is the jewellery post. Wearing some jewellery will enhance your Indian outfit perfectly. When accesssorising, remember that you don't need to wear ALL the things. You can wear a lovely choker necklace and leave your ears bare. or just wear large earrings and bangles and don't worry about wearing a…

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Think of an Indian woman, and when you picture her in your mind, the first thing you think is a saree clad gorgeous girl. Even Bollywood loves its drapes and it's a given that a woman looks her best in sarees. When we met Shalini through our app, we loved her collection of sarees. They weren't the typical sarees you…

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A lot of people have been asking us, Why don't you undertake shipping? Well here's what we have to say for ourselves. When our lovely founder thought about EthnicThread, she wanted to build a community. Our first thought was not just a buyer meets seller and they sell, but about a strong community with connections and roots. Where people can…

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